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Easy Sunday Reading #1

Sunday/Monday, Morning/Night, Autumn/Spring … wherever you are in the world, can I point you to a select few posts I’ve come across my rss feeds?

These posts are all quality reads…

Sometimes we need people like Seth Godin: massively insightful posts in short bursts - thus his short post The number one secret of the great blogs is almost the ideal blog post: it’s short and leaves you thinking. Perfection!

Chris Brogan. This guy pops up everywhere. I don’t even know how he ever got on my radar. But one day there he was, a Twitter follower and from then on: a “real” social media expert in my opinion.

Two of Chris’s posts caught my attention over the weekend: When Not to Sell Me Something is a skillfully written piece with a simple message. And if you still don’t “get it” then the analogy ending the post - and it’s a vivid one - will.

And then there’s The Right Numbers. Here Chris talks about all those numbers that we - and we all follow our stats, admit it! - want to reach. Be it unique visitors, rss subscribers, email subscribers, conversion rates, revenue.

It’s different for everyone, but there comes a time when you’ve done all that you can do - ie: you’ve reached a saturation point from your own world view - and it’s now time to focus more on the relationship. Me, liking nice big round numbers, am moving every time I read it to a 1,000 true fans model that Kevin Kelly put forward in March.

Finally, I have on my To Do list (which is growing bigger by the day and is all paper-based) a whole section on how I was going to tackle the topic of virtual assistants.

I’ve been noticing a big upward trend of interest in all things virtual assistants over the past 6-12 months - but then I saw that Home Office Warrior has a special department called: Virtual Assistant and the body of work, so far, is plentiful and full of insight and … is written by a real virtual assistant. So head on over there and check it out.

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By the way, if you’ve noticed: Yep! I transfered the blog from one server to another server and got into a bit of a tangle - hence, older posts and comments have gone. They’re backed up and all, just wouldn’t or couldn’t play nice with the transfer - and I’m damned if I’m going to personally re-create all my old posts from scratch. :-) Lets just say I’ve wiped the slate clean and am starting all over again … yes, that’s what I’ll say.

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